The Importance of First Impressions

Posted by Medical Marketing Whiz on Jul 31, 2019 6:46:13 PM

Topics: Reputation Management, Staff Training

~ Glenn Akins, Medical Marketing Whiz

Today, I wanted to talk about something that is super important....first impressions.

I'm going to talk about two different experiences I had today. The first experience not a pleasant one. I was going around and visiting some of my clients and just talking with them to get caught up and I decided to more or less “cold call” on this other clinic in the building. I won't mention its name or the practice, but I walk in there and I'm waiting behind a patient who's checking in and all the sudden that patient turns around and just rolls their eyes at me. I'm thinking “this isn't good. What's going on?”

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Why Your Office Staff Can Make or Break Your Practice (and what to do about it!)

Posted by Medical Marketing Whiz on Jul 31, 2019 6:02:12 PM

Topics: Staff Training

We’ve worked with hundreds of medical practices over the years and we see similar problems with office staff across every practice, no matter the location:

  • Under-trained front office staff (phone skills, customer service, professionalism)
  • Missed patient calls
  • No phone tracking
  • Under-qualified front office staff
  • Mis-communication (or under-communication between the doctor & staff)
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Effective Social Media Starts In Your Practice

Posted by Medical Marketing Whiz on Jul 31, 2019 5:18:00 PM

Topics: General Marketing, Social Media, Staff Training

Medical practices are unique. Very few businesses in the world enjoy an unwritten-yet-accepted expectation that customers (or in your case, patients) voluntarily walk through their door on a regular basis! It’s cool. This captured, face-to-face audience is a marketer’s dream. Are you leveraging this opportunity?

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