More and more doctors are using social media to attract new patients and increase awareness of treatment offerings, particularly for for specialties such as aesthetics, dermatology, OBGYN and integrative medicine. The truth is that most doctors are not graphic designers or professional marketers and their staff may be wearing a lot of other hats, besides trying to create an appealing social media strategy.
What do we mean by “Keeps on Giving?” This card idea sparks patient interaction that brings them in your door during the slower winter months and beyond! Let’s face it, the blustery cold can easily make someone put off their injectable appointments for a few more weeks. The patients inspired by this holiday card and gift card tend to keep coming throughout the year as well....
You need to show off the best parts of your practice in order to attract the patients you want. The best way to do that is by managing your online reviews. Otherwise your new patients will end up at your competitor’s office.
More often than not, your patients have looked you up online. They are going to see your website before they step foot in your practice, before they call, and before they ever meet YOU. The truth is that people are making judgments about the quality of your office, expertise, and services based on what your website looks like and how it functions.
1. More than 40% of consumers say that information found via social media affects the way they deal with their health.
2. 60% of social media users are the most likely to trust social media posts and activity by doctors over any other group.
3. 18 to 24 year olds are more than 2x as likely than 45 to 54 year olds to use social media for health-related discussions.
4. 90% of people from 18 to 24 years of age said they would trust medical information shared by others on their social media networks.
5. 19% of smartphone owners have at least one health app on their phone. Exercise, diet, and weight apps are the most popular types.
When people in your city search Google for “OB/GYN near me,” "Dentist Dearborn, MI" or "Dermatologist Novi MI" is your practice among the first results? Reviews play a critical role in determining your search ranking, and ultimately, where prospective patients decide to go.
Today I wanted to talk to you about a question that we get all the time, especially with new clients. How long is it going to take to actually see results from your marketing efforts?
Now that it's a new year, maybe you're thinking about how you need to step it up and increase your revenue. You want to see new patients and expand your practice by doing some marketing. First, when it comes to marketing, you need to build a foundation and that takes time. If you build a solid foundation first, such as building an email list, and getting on social media, it will pay off exponentially in terms of the results that you're going to see from your marketing.
Today I wanted to provide some simple tips on how to add some fun to your social media page. We often talk about having an active social media presence and making sure you’re posting content on your Facebook Business page Monday through Friday. Posting content on social media daily is extremely important. Why? Because when your Business page does not have regular content posted, Facebook considers your page to be inactive and they will not show your content in the newsfeed. However, if you post content that is educational, entertaining and valuable, Facebook will start to organically (meaning you’re not paying for it) show your content to more and more people.
Medical Marketing can seem overwhelming. In the digital age, there are so many different tactics that it’s hard to know which one or two things actually produce results. And let’s face it, your staff is already spread very thin and doesn’t always have the time to dedicate to marketing, so the “marketing can” gets kicked down the road for another month. Or maybe you have a “set it and forget it” mentality and keep running the newspaper ad month after month, or the Google AdWords campaign and you really have no idea if your marketing dollars are even being spent well.
~ Glenn Akins, Medical Marketing Whiz
Today, I wanted to talk about something that is super important....first impressions.
I'm going to talk about two different experiences I had today. The first experience not a pleasant one. I was going around and visiting some of my clients and just talking with them to get caught up and I decided to more or less “cold call” on this other clinic in the building. I won't mention its name or the practice, but I walk in there and I'm waiting behind a patient who's checking in and all the sudden that patient turns around and just rolls their eyes at me. I'm thinking “this isn't good. What's going on?”