How to Get More Engagement on Social Media: A guide for Doctors

Posted by Medical Marketing Whiz on Sep 3, 2019 1:30:35 PM

Topics: Medical Marketing, Social Media

Social media is the new word-of-mouth online. 81% of patients consider a physician with an active online presence to be cutting edge.  It has become the way that people learn about businesses, services, and products from their friends and their friend’s friends. Social media presents a huge opportunity for doctors and medical spas for marketing and targeting ideal patients for the practice.  If you can create content that your patients want to engage with and share with friends and family, there is a high probability of converting those new eyes into patients.

In this blog article, we will reveal:

  • What is social media engagement and why does it matter for doctors?
  • How to increase social media engagement
  • 5 best social media engagement tips
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Top 10 Online Marketing Stats Physicians Should Know

Posted by Medical Marketing Whiz on Jul 31, 2019 7:07:52 PM

Topics: General Marketing, Social Media

1. More than 40% of consumers say that information found via social media affects the way they deal with their health.

2. 60% of social media users are the most likely to trust social media posts and activity by doctors over any other group.

3.  18 to 24 year olds are more than 2x as likely than 45 to 54 year olds to use social media for health-related discussions.

4. 90% of people from 18 to 24 years of age said they would trust medical information shared by others on their social media networks.

5.  19% of smartphone owners have at least one health app on their phone. Exercise, diet, and weight apps are the most popular types.

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You Can’t Afford to Ignore Google Reviews

Posted by MMW on Jul 31, 2019 7:04:22 PM

Topics: Articles

When people in your city search Google for “OB/GYN near me,” "Dentist Dearborn, MI" or "Dermatologist Novi MI" is your practice among the first results? Reviews play a critical role in determining your search ranking, and ultimately, where prospective patients decide to go.

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How Long Will It Take To See Results

Posted by Medical Marketing Whiz on Jul 31, 2019 6:57:37 PM

Topics: General Marketing

Today I wanted to talk to you about a question that we get all the time, especially with new clients. How long is it going to take to actually see results from your marketing efforts?

Now that it's a new year, maybe you're thinking about how you need to step it up and increase your revenue. You want to see new patients and expand your practice by doing some marketing. First, when it comes to marketing, you need to build a foundation and that takes time. If you build a solid foundation first, such as building an email list, and getting on social media, it will pay off exponentially in terms of the results that you're going to see from your marketing.

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How to Make Your Facebook Business Page More Fun!

Posted by Medical Marketing Whiz on Jul 31, 2019 6:53:10 PM

Topics: General Marketing, Social Media

Today I wanted to provide some simple tips on how to add some fun to your social media page. We often talk about having an active social media presence and making sure you’re posting content on your Facebook Business page Monday through Friday. Posting content on social media daily is extremely important. Why? Because when your Business page does not have regular content posted, Facebook considers your page to be inactive and they will not show your content in the newsfeed. However, if you post content that is educational, entertaining and valuable, Facebook will start to organically (meaning you’re not paying for it) show your content to more and more people.

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Where to Start With Marketing?

Medical Marketing can seem overwhelming. In the digital age, there are so many different tactics that it’s hard to know which one or two things actually produce results. And let’s face it, your staff is already spread very thin and doesn’t always have the time to dedicate to marketing, so the “marketing can” gets kicked down the road for another month. Or maybe you have a “set it and forget it” mentality and keep running the newspaper ad month after month, or the Google AdWords campaign and you really have no idea if your marketing dollars are even being spent well.

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The Importance of First Impressions

Posted by Medical Marketing Whiz on Jul 31, 2019 6:46:13 PM

Topics: Reputation Management, Staff Training

~ Glenn Akins, Medical Marketing Whiz

Today, I wanted to talk about something that is super important....first impressions.

I'm going to talk about two different experiences I had today. The first experience not a pleasant one. I was going around and visiting some of my clients and just talking with them to get caught up and I decided to more or less “cold call” on this other clinic in the building. I won't mention its name or the practice, but I walk in there and I'm waiting behind a patient who's checking in and all the sudden that patient turns around and just rolls their eyes at me. I'm thinking “this isn't good. What's going on?”

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The Top 5 Reasons Patients Are Leaving Your Practice

~ Lori Werner, Medical Marketing Whiz

Doctors are constantly trying to attract new clients into their practice. However, it is important to understand why patients leave a practice. Why do patients switch physicians or switch dentists and go to a competitor?

After working with hundreds of doctors across the US and talking to them about why their patients leave, Glenn and I have come up with a list of what we believe are the five main reasons that patients leave the practice. Then, I want to give you a couple of tips to help you offset that and slow down the rate of patients leaving the practice.

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The Power of Video

Posted by Medical Marketing Whiz on Jul 31, 2019 6:30:20 PM

Topics: Email Marketing, Social Media, Video, Website

~ Glenn Akins, Medical Marketing Whiz

The topic I'm going to share with you today is a big game changer for getting a presence on social media and Google search reviews. We are going to talk about the benefits of having a youtube channel. I know there's a lot of other video upload sites where you can store your videos but I want to talk to you specifically about youtube and I'll tell you why. I'm going to share some stats with you to show why you should have video on your website.

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Get Uncomfortable

Posted by Medical Marketing Whiz on Jul 31, 2019 6:25:22 PM

Topics: General Marketing, Video

~ Glenn Akins, Medical Marketing Whiz

Today, I want talk to you about a phone call I had earlier today with one of my clients. We were talking about how they were uncomfortable doing online videos or Facebook Live and doing the things that really boost up your visibility to potential patients. So then we started talking about relating that feeling of being uncomfortable to personal and professional growth.

So let’s think of fitness for a moment. If you had a personal trainer and that personal trainer is okay with you just loafing around and not pushing yourself or making you break a sweat, do you think you would get any stronger or lose weight? But when you're being pushed and when you're doing things outside of your comfort zone, that's when the growth is going to occur.

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