IG is owned by Facebook and its almost entirely a mobile platform. Over 37% of US adults use Instagram and there are over 500 million users every day. This is where your patients are, particularly millennials.
Instagram is a very personal application. You can tell your practice’s story by using the people at the forefront, and you can share with your audience and be a little bit more informal. “Here’s what we’re doing behind the scenes,” or “Look behind the curtain” themes drive benefits, usefulness, and value on Instagram.
Content that is too technical or promotional in nature may be frowned upon by users. Instagrammers have a soft spot for visual and lively content related to events, educational material, patient engagement, and community happenings. IG content should be original content that inspires or educates. A good rule of thumb is to post 80% content that delivers “value” and 20% of content that is promotional such as specials, etc.
You also want to make sure the photos you share on IG are high quality and have very little text on them.
INSTAGRAM is a powerful marketing tool for doctors and is a must-have social media platform if you want to attract new patients to your practice. Medical Marketing Whiz hosted a training event on how to use Instagram to grow your practice. Check out the recording below!
You will learn:
Register for the free Instagram training here ---> https://info.medicalmarketingwhiz.com/instagram-training-doctors
Social Media marketing is a lot more complicated than many doctors think and they end up wasting money and precious time having a staff member do it. Or maybe you've hired some "marketing companies", who give you conflicting advice:
...and then you end up with a bunch of “clicks” who don’t turn into patients… ...or cheap leads who get mad when you call & hang up on you.
It's so frustrating, and that's why we we pride ourselves in being honest and transparent. We also know that our Dr. Marketing Blueprint system is proven to attract the right patients using social media,, nurture those leads and turn them into patients who benefit from all that you have to offer as a doctor.
If you'd like to learn more about how to market your practice using social media marketing and get some honest feedback on what you've been doing on social media, our team is here to chat. You can schedule a call at a time that's convenient for you here: https://meetings.hubspot.com/lori43/marketing-strategy-call-with-lori-werner