More and more doctors are using social media to attract new patients and increase awareness of treatment offerings, particularly for for specialties such as aesthetics, dermatology, OBGYN and integrative medicine. The truth is that most doctors are not graphic designers or professional marketers and their staff may be wearing a lot of other hats, besides trying to create an appealing social media strategy.
Thankfully, there are more and more apps that can simplify social media for doctors and help them to create professional-looking graphics, videos and contests that help to build an online brand and attract more patients who want their services.
At Medical Marketing Whiz, we specialize in social media marketing for doctors and so today we are sharing a few of our secrets to creating a professional and engaging branded Facebook and Instagram photos, videos and contests.
Here are the Top 5 Apps that we recommend for doctors to use in 2020 to really up your social media game in 2020:
- Canva - If you want to create professional looking graphics and animated social media images. Canva's drag-and-drop feature and layouts make you look like a graphics pro. Facebook covers, branded images, instagram stories and more. Its simple, easy, and QUICK!
- Boomerang - Boomerang from Instagram makes everyday moments fun and unexpected. Create captivating mini videos that loop back and forth. This is great for showcasing before and after photos and procedures that you do every day and only takes a few seconds!
- Mojo - Mojo is a video stories editor for Instagram.The flexibility is astounding. Get your creative juices flowing with this well designed app. People message our clients asking, "How did you do that?" Simple -- Mojo.
- Apple Clips - Apple Clips is a video editing app that lets users create and share short videos complete with special effects, text, and graphics.On Facebook, users play up to 85 percent of videos without sound, making this one of the more valuable video social media tools for boosting engagement rates.
- Heyo - Use Heyo to easily create Sweepstakes, Contests, and Campaign apps that publish to Mobile, Facebook, and anywhere on the web. They offer attractive contest templates, a simple, intuitive user interface, and great support.A distinguishing feature of Heyo is that all of their contest apps are mobile responsive so you won’t miss out on any mobile leads.
Want to learn more about social media marketing for doctors? Watch our free Social Media 101 training video!