Medical Marketing Tips for increasing your Likes on Facebook:
1) Make a goal to ask 3 patients a day if they’d be willing to Like your page. If they already Like your page, invite them to check-in for a prize. Prizes may include a $5 gift card, a water bottle, lip balm, etc.
2) Hold a friendly competition between staff members. Have each team member share your practice’s page on their own personal Facebook pages. See who can get the most friends to Like your page!
3) Run a promotion. Choose a fun prize you would like to give away. Set up an entry form online where the first step to enter is to Like your page on Facebook. Also incentivize people to share your promotion on their own Facebook page for additional entries.
4) Have some buttons made with the statement “Ask us about what we’re doing on Facebook”. When asked, tell your patients the benefits of Liking your page! Be sure to role play these conversations beforehand so staff members are comfortable.
If you’re feeling good about your Facebook proficiency, it may be time to add another tool. Consider Pinterest, Instagram, or a blog!
TRY THESE POST IDEAS:
Ask fans which bakery has the best donuts in town and give away a small gift card
Take a poll on which new feature you should add to your waiting room
Do a weekly team member spotlight post
Congratulate a patient on one of their recent accomplishments
Give a practice tour using Facebook Live
Use props and signs in team and patient photos
Share fun team photos of continuing education trips
Show how team members root for their favorite sports teams
Help Fans Get to Know Your Docs (or Staff) With Throwback Thursday Trivia – post a baby photo and ask fans to guess which doctor it is!
Do a movie ticket giveaway! - Create a few posts to capitalize on the craze around a blockbuster movie! Encourage more engagement by asking fans to enter by commenting on their favorite character or movie in the series.
Celebrate an Obscure Holiday! Ever heard of Donut Day or National Smile Day? Look up the lesser-known holidays of the month and make a fun post out of one. For example, ask fans about their favorite donut or something that makes them smile and announce that one lucky commenter will win a related prize!
