1. You MUST have a mobile friendly website!! Your website is your online home for your practice. More than 80% of patients consider a doctor or hospital to be more cutting edge if they have an active online presence. Your website needs to showcase your practice and what patients can expect when they choose you as their physician. The site should be build in Wordpress and optimized for search engines (SEO) in order for prospective patients to find you online. Learn more about medical marketing websites and SEO.
2. Collecting patient emails is a MUST! Your staff should be collecting every patient's email address. Your website should also generate leads and help you to build your email list. Include opt-in on your website where patients can subscribe to office news and special VIP pricing. Email marketing can be used for monthly patient newsletters, promotion of new services, introducing a new provider and reminding patients of their appointments. Email is FREE and you should be using it! Healthcare marketing emails have been shown to have the #2 open rate of any other business type. Learn more about email marketing!
3. Social Media Marketing (Facebook, Instagram, Youtube) Americans check their social media almost 20 times a day and its the perfect platform for sharing your services, patient education and grow followers which turn into new patients. Every practice should have a Facebook, Instagram and Youtube page for their business. Share daily content on Facebook and Instagram and add new video content to Youtube. Having an active social media presence is one of the most effective ways to attract new patients to your office and help them get to know you before they ever step foot in your door. Learn more about social media marketing for doctors.
4. Use Facebook & Instagram ads to target patients for specific services. Facebook & Instagram are powerful and highly targeted advertising tools for physicians and medical spas. For example, if you have a new service for women between the ages of 40-55 which is a cash procedure, you can run a targeted Facebook ad to women 40-55 years old who live within 25 miles of your office who have an annual household income over $75.000 per year. All for under $150 per month you can reach over 25,000 highly targeted potential patients.
5. Cultivate relationships with your referral network. Research shows that doctors refer to specialists who are known, trusted, and with whom they have a strong relationship. Are you working to enhance your relationships with your referring physicians? Send thank you cards for referrals, leave them a branded coffee mug or gift, and let them know they are appreciated!
6. Manage your online reputation - Ask your satisfied patients to give you a review on Google! YES, you should be asking because otherwise the only ones who write reviews are the few that are not happy. Your online reputation can help or hurt all of your other marketing efforts, so seek out those positive reviews or call Medical Marketing Whiz to help with reputation management!
