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“How do I book more patients / clients for Tele-Visits or Virtual Consultations during social distancing?”

During social distancing, many doctors and aesthetics clinics are turning to video consults to continue to serve patients and generate revenue.  Marketing is a key component for keeping a steady stream of virtual consultations on the schedule.  Plus, you need to develop some packages that can be done at home, or have patients put down deposits for future appointments.  Medical Marketing Whiz has been working with clients to implement some clever ideas to market tele-health and virtual consultations that we wanted to share!

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“Does my medical practice or medical spa qualify for the CARES Act / Economic Stimulus?”

The short answer is YES.  The Coronavirus Aid, Relief and Economic Security (CARES) Act is the stimulus bill recently passed by the US government to help provide relief options for small businesses including doctors offices, medical spas and aesthetics clinics during the COVID-19 national emergency.. 

The Coronavirus Aid, Relief and Economic Security (CARES) Act provides $349 billion in funding to through the Small Business Administration (SBA) that will provide small businesses, including physician offices & medical spas with a forgivable loan of up to $10 million. Practices can apply for as much as 250% of their average payroll costs over the previous 12 months.  Loans through this program can be used to cover payroll, insurance premiums and mortgage, rent and utility payments and other qualifying expenses.

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“My office is temporarily closed, now what?”

Just because your office is closed doesn't mean that your business stops.  This can be an ideal time to cross off the marketing items that have been on your to-do list but you haven't had time to dedicate to, until now.  The team at Medical Marketing Whiz has put together a list of "25 Things To Do While Your Office is Closed".  These ideas will keep your business in the forefront of patient's minds, and engage new followers.  Take time to check these items off your list, and your marketing will benefit!

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Leveraging your local market is a key way for doctors to position themselves as an expert and provides new opportunities to form relationships with residents and business owners.  Partnering with local business owners who have a similar client base can create a win-win for your medical practice and the local business owner.  

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Having a business Facebook page is now considered to be a fundamental part of medical marketing and establishing an online presence..  Social Media content needs to be posted regularly (YES, we mean daily!) in order for your page to be considered "active" and "relevant".  But you have to also be compliant to protect your staff and also patient privacy.

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You've just started a Facebook business page for your medical office!  So what's the secret to building a following fast so you can turn those followers into new patients?  In this blog post, we will reveal some simple strategies to grow your Facebook page fast and start attracting new patients to your practice.

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More and more doctors are using social media to attract new patients and increase awareness of treatment offerings, particularly for for specialties such as aesthetics, dermatology, OBGYN and integrative medicine.  The truth is that most doctors are not graphic designers or professional marketers and their staff may be wearing a lot of other hats, besides trying to create an appealing social media strategy.  

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Social Media, both Facebook and Instagram, can build your online presence and help new patients find you. Here are some easy action steps for social media marketing for doctors.  Take one per day, and you’ll have a stronger, more attractive online presence for your practice within a month! 

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When you put so much work into making your patients happy, it can be a shock to get an unfavorable online review. Having a plan to deal with negative feedback will help you maintain your reputation and avoid letting emotions take control of these situations.

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More and more doctors are using social media to attract new patients and increase awareness of treatment offerings, particularly for for specialties such as aesthetics, dermatology, OBGYN and integrative medicine.  The truth is that most doctors are not graphic designers or professional marketers and their staff may be wearing a lot of other hats, besides trying to create an appealing social media strategy.