Medical Marketing Whiz Receives 2019 Best of Canton Award

Best Medical Marketing Company

CANTON August 20, 2019 -- Medical Marketing Whiz has been selected for the 2019 Best of Canton Award in the Marketing Agency category by the Canton Award Program.

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How to respond to a negative review

Posted by Medical Marketing Whiz on Dec 16, 2019 4:56:55 PM

Topics: Medical Marketing, Reputation Management

When you put so much work into making your patients happy, it can be a shock to get an unfavorable online review. Having a plan to deal with negative feedback will help you maintain your reputation and avoid letting emotions take control of these situations.

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Where to Start With Marketing?

Medical Marketing can seem overwhelming. In the digital age, there are so many different tactics that it’s hard to know which one or two things actually produce results. And let’s face it, your staff is already spread very thin and doesn’t always have the time to dedicate to marketing, so the “marketing can” gets kicked down the road for another month. Or maybe you have a “set it and forget it” mentality and keep running the newspaper ad month after month, or the Google AdWords campaign and you really have no idea if your marketing dollars are even being spent well.

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The Importance of First Impressions

Posted by Medical Marketing Whiz on Jul 31, 2019 6:46:13 PM

Topics: Reputation Management, Staff Training

~ Glenn Akins, Medical Marketing Whiz

Today, I wanted to talk about something that is super important....first impressions.

I'm going to talk about two different experiences I had today. The first experience not a pleasant one. I was going around and visiting some of my clients and just talking with them to get caught up and I decided to more or less “cold call” on this other clinic in the building. I won't mention its name or the practice, but I walk in there and I'm waiting behind a patient who's checking in and all the sudden that patient turns around and just rolls their eyes at me. I'm thinking “this isn't good. What's going on?”

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The Top 5 Reasons Patients Are Leaving Your Practice

~ Lori Werner, Medical Marketing Whiz

Doctors are constantly trying to attract new clients into their practice. However, it is important to understand why patients leave a practice. Why do patients switch physicians or switch dentists and go to a competitor?

After working with hundreds of doctors across the US and talking to them about why their patients leave, Glenn and I have come up with a list of what we believe are the five main reasons that patients leave the practice. Then, I want to give you a couple of tips to help you offset that and slow down the rate of patients leaving the practice.

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Quick Tips for Medical Marketing

Posted by Medical Marketing Whiz on Jul 31, 2019 6:20:44 PM

Topics: Email Marketing, Reputation Management, Social Media, Website

1.  You MUST have a mobile friendly website!!  Your website is your online home for your practice.  More than 80% of patients consider a doctor or hospital to be more cutting edge if they have an active online presence.  Your website needs to showcase your practice and what patients can expect when they choose you as their physician.  The site should be build in Wordpress and optimized for search engines (SEO) in order for prospective patients to find you online.  Learn more about medical marketing websites and SEO.

2.  Collecting patient emails is a MUST!  Your staff should be collecting every patient's email address.  Your website should also generate leads and help you to build your email list.  Include opt-in on your website where patients can subscribe to office news and special VIP pricing.  Email marketing can be used for monthly patient newsletters, promotion of new services, introducing a new provider and reminding patients of their appointments.  Email is FREE and you should be using it!  Healthcare marketing emails have been shown to have the #2 open rate of any other business type.  Learn more about email marketing!

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What's Missing From Your Medical Marketing Strategy?

You know that your medical practice needs to show up online in order to attract quality new patients.   But how exactly do you make that happen without wasting time and money? There are specific action steps your practice can take to get found online and start attracting more patients today. Here are three of the most important places to start.

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5 Tried & True Guidelines for Getting more 5-Star Online Reviews

Posted by Medical Marketing Whiz on Jul 31, 2019 4:50:35 PM

Topics: Reputation Management

  1. DON’T ask every patient for a review! In your team huddle each morning, pull up the schedule and see who is coming in. Identify one or two of your patients who love your practice and you suspect would be happy to leave you a review.
  2. Train your whole staff, but make specific assignments. Don’t set your staff up to fail by saying “OK everyone, we need to get out there today and ask for lots of reviews!” Instead, decide together who will be asking for reviews that day and have them report on how it goes. You know which team members have the closest relationships with each patient. Set them up for success!
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