Your website is your marketing foundation and while I cannot possibly go into all of the details of website design in this article, I do want to make some important recommendations to help you to avoid wasting time and money on a website that won’t bring you new patients.
What do we mean by “Keeps on Giving?” This card idea sparks patient interaction that brings them in your door during the slower winter months and beyond! Let’s face it, the blustery cold can easily make someone put off their injectable appointments for a few more weeks. The patients inspired by this holiday card and gift card tend to keep coming throughout the year as well....
You need to show off the best parts of your practice in order to attract the patients you want. The best way to do that is by managing your online reviews. Otherwise your new patients will end up at your competitor’s office.
More often than not, your patients have looked you up online. They are going to see your website before they step foot in your practice, before they call, and before they ever meet YOU. The truth is that people are making judgments about the quality of your office, expertise, and services based on what your website looks like and how it functions.
Medical Marketing can seem overwhelming. In the digital age, there are so many different tactics that it’s hard to know which one or two things actually produce results. And let’s face it, your staff is already spread very thin and doesn’t always have the time to dedicate to marketing, so the “marketing can” gets kicked down the road for another month. Or maybe you have a “set it and forget it” mentality and keep running the newspaper ad month after month, or the Google AdWords campaign and you really have no idea if your marketing dollars are even being spent well.
~ Glenn Akins, Medical Marketing Whiz
The topic I'm going to share with you today is a big game changer for getting a presence on social media and Google search reviews. We are going to talk about the benefits of having a youtube channel. I know there's a lot of other video upload sites where you can store your videos but I want to talk to you specifically about youtube and I'll tell you why. I'm going to share some stats with you to show why you should have video on your website.
1. You MUST have a mobile friendly website!! Your website is your online home for your practice. More than 80% of patients consider a doctor or hospital to be more cutting edge if they have an active online presence. Your website needs to showcase your practice and what patients can expect when they choose you as their physician. The site should be build in Wordpress and optimized for search engines (SEO) in order for prospective patients to find you online. Learn more about medical marketing websites and SEO.
2. Collecting patient emails is a MUST! Your staff should be collecting every patient's email address. Your website should also generate leads and help you to build your email list. Include opt-in on your website where patients can subscribe to office news and special VIP pricing. Email marketing can be used for monthly patient newsletters, promotion of new services, introducing a new provider and reminding patients of their appointments. Email is FREE and you should be using it! Healthcare marketing emails have been shown to have the #2 open rate of any other business type. Learn more about email marketing!
Many medical practice owners have a hard time driving traffic to their websites. If you're one of them, here are five actionable ways to drive traffic to your site.
- Create long-tail keywords: One-word keywords just don't cut it anymore. Today, long-tail keywords are the ones that are most effective. Of course, generating long-tail keywords isn't easy, especially if you're new to the game, which is why tools like HitTail - which identifies organic keywords - is a great jumping off point.