Email Marketing Tips for Doctors

Doctors' Best Email Marketing Strategies

Email marketing is the secret of the busiest doctors and medical practices.  In fact, 60% of marketers say email marketing produces their highest marketing ROI. At Medical Marketing Whiz, we specialize in email marketing for doctors.  Here are some tips for growing your email list, building loyalty and generating revenue.  

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The Holiday Card that Keeps on Giving!

Posted by Medical Marketing Whiz on Nov 12, 2019 10:38:04 PM

Topics: General Marketing, Medical Marketing, Physician Marketing, Website

What do we mean by “Keeps on Giving?” This card idea sparks patient interaction that brings them in your door during the slower winter months and beyond! Let’s face it, the blustery cold can easily make someone put off their injectable appointments for a few more weeks. The patients inspired by this holiday card and gift card tend to keep coming throughout the year as well....

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Why patients may choose your competitor

Posted by Medical Marketing Whiz on Nov 12, 2019 10:01:45 PM

Topics: General Marketing, Medical Marketing, Physician Marketing, Website

You need to show off the best parts of your practice in order to attract the patients you want.  The best way to do that is by managing your online reviews.  Otherwise your new patients will end up at your competitor’s office.

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Is your website attracting or repelling patients?

Posted by Medical Marketing Whiz on Nov 11, 2019 10:26:37 PM

Topics: General Marketing, Medical Marketing, Physician Marketing, Website

More often than not, your patients have looked you up online.  They are going to see your website before they step foot in your practice, before they call, and before they ever meet YOU.  The truth is that people are making judgments about the quality of your office, expertise, and services based on what your website looks like and how it functions. 

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Top 10 Online Marketing Stats Physicians Should Know

Posted by Medical Marketing Whiz on Jul 31, 2019 7:07:52 PM

Topics: General Marketing, Social Media

1. More than 40% of consumers say that information found via social media affects the way they deal with their health.

2. 60% of social media users are the most likely to trust social media posts and activity by doctors over any other group.

3.  18 to 24 year olds are more than 2x as likely than 45 to 54 year olds to use social media for health-related discussions.

4. 90% of people from 18 to 24 years of age said they would trust medical information shared by others on their social media networks.

5.  19% of smartphone owners have at least one health app on their phone. Exercise, diet, and weight apps are the most popular types.

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How Long Will It Take To See Results

Posted by Medical Marketing Whiz on Jul 31, 2019 6:57:37 PM

Topics: General Marketing

Today I wanted to talk to you about a question that we get all the time, especially with new clients. How long is it going to take to actually see results from your marketing efforts?

Now that it's a new year, maybe you're thinking about how you need to step it up and increase your revenue. You want to see new patients and expand your practice by doing some marketing. First, when it comes to marketing, you need to build a foundation and that takes time. If you build a solid foundation first, such as building an email list, and getting on social media, it will pay off exponentially in terms of the results that you're going to see from your marketing.

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How to Make Your Facebook Business Page More Fun!

Posted by Medical Marketing Whiz on Jul 31, 2019 6:53:10 PM

Topics: General Marketing, Social Media

Today I wanted to provide some simple tips on how to add some fun to your social media page. We often talk about having an active social media presence and making sure you’re posting content on your Facebook Business page Monday through Friday. Posting content on social media daily is extremely important. Why? Because when your Business page does not have regular content posted, Facebook considers your page to be inactive and they will not show your content in the newsfeed. However, if you post content that is educational, entertaining and valuable, Facebook will start to organically (meaning you’re not paying for it) show your content to more and more people.

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Where to Start With Marketing?

Medical Marketing can seem overwhelming. In the digital age, there are so many different tactics that it’s hard to know which one or two things actually produce results. And let’s face it, your staff is already spread very thin and doesn’t always have the time to dedicate to marketing, so the “marketing can” gets kicked down the road for another month. Or maybe you have a “set it and forget it” mentality and keep running the newspaper ad month after month, or the Google AdWords campaign and you really have no idea if your marketing dollars are even being spent well.

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The Top 5 Reasons Patients Are Leaving Your Practice

~ Lori Werner, Medical Marketing Whiz

Doctors are constantly trying to attract new clients into their practice. However, it is important to understand why patients leave a practice. Why do patients switch physicians or switch dentists and go to a competitor?

After working with hundreds of doctors across the US and talking to them about why their patients leave, Glenn and I have come up with a list of what we believe are the five main reasons that patients leave the practice. Then, I want to give you a couple of tips to help you offset that and slow down the rate of patients leaving the practice.

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Get Uncomfortable

Posted by Medical Marketing Whiz on Jul 31, 2019 6:25:22 PM

Topics: General Marketing, Video

~ Glenn Akins, Medical Marketing Whiz

Today, I want talk to you about a phone call I had earlier today with one of my clients. We were talking about how they were uncomfortable doing online videos or Facebook Live and doing the things that really boost up your visibility to potential patients. So then we started talking about relating that feeling of being uncomfortable to personal and professional growth.

So let’s think of fitness for a moment. If you had a personal trainer and that personal trainer is okay with you just loafing around and not pushing yourself or making you break a sweat, do you think you would get any stronger or lose weight? But when you're being pushed and when you're doing things outside of your comfort zone, that's when the growth is going to occur.

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